Journalism: magazines and newsletters

"The lack of reader response prompted us to cut our losses and stop."

You may be wrong, you know. Even the major newspapers get very little reader response when you consider the extent of their readership. The real impact of your publication is hidden in the opinion and feelings you arouse in your readers. Which may help motivate staff - or boost sales. Meanwhile, you may attribute these changes to other factors, or think of them as 'normal'. As we said earlier - you may be wrong.

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