Journalism: magazines and newsletters


"People don't read any more.
So why bother to publish company magazines and newsletters?"



Let's put it another way. Faced with too much information, people only tune into what really appeals to them:
articles that talk about them, their situation and problems;
photographs of people, places and things they are familiar with;
recognition of their merits;
real solutions to problems that irritate them personally.

An external magazine or in-house newsletter that
gets under the skin of the reader and
meets the aspirations above
will be read. Even if readers don't express their opinions, they will enjoy reading and be interested. Better still, they'll look forward to the next issue and give the contributors greater credibility. Eureka!


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